Local Search Engine Optimization is the work needed to get a website to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these search terms express local intent, maybe to hire someone or visit a store. The effort to get listed on these results differs from the organic results.
There are many components that go into appearing in these results, and it’s highly time-consuming to get it done properly. The most important element is the Name, Address and Phone Number which we call NAP in the industry. These need to be written out precisely the same on your site, your Google My Business listing, and on all of the listing sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to discover other web pages that are about your organization. These listings are called citations. If Google can’t match the name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at Local SEO Company, we see to it that the address on your website and every listing site matches exactly. For the citation sites you don’t already have, we work to create those profiles. You need at least 48 specific citations on listing sites to get highly ranked for good search terms. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we make all that we can to get you the best rankings possible.
After citations and listings are taken care of the next big factor is reviews. Google wants you to have customer created reviews on your profiles and your website. We have tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of displaying stars on some of your listings in Google results, and new customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our Mongolian restaurant SEO services we will get you ranked and provide you everything you need to monitor your progress.