Local SEO is the act of getting a website to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yelp. Search engines have decided that these search terms exhibit local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the organic results.
There are many components that help you appear these results, and it’s highly time-consuming to get it done right. The most important element is the Name, Address and Phone Number which we call NAP in the industry. These have to be written out exactly the same on your website, your Google My Business listing, and on all of the citation sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to detect other web pages that list your organization. These are called citations. If Google can’t match the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at our SEO firm, we ensure that the address on your website and every citation site matches perfectly. For the local citation sites you don’t already have, we work to create those profiles. You need a minimum of 48 specific citations on listing sites to get ranked for valuable search keywords. There are an additional 125 listing sites that are important. Some are specific to an industry, and we make all that we can to get you the best rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have reviews created by customers on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of showing stars on some of your listings in search results, and customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our Moroccan restaurant SEO services we’ll get you ranked and provide you everything you need to monitor our progress.