Local SEO is the work needed to get a website to show up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like City Squares. Search engines have decided that these searches have local intent, maybe to hire someone or visit a store. The effort to get listed on these results differs from the organic results.
Many factors go into appearing in these results, and it’s surprisingly time-consuming to get it done properly. The most important factor is the Name, Address and Phone Number which are referred to as NAP in the industry. This information needs to be written out precisely the same on your website, your Google My Business profile, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to detect other web pages that list your organization. These listings are called citations. If Google can’t match the name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at our company, we see to it that every mention on your website and every citation site matches exactly. For the local citation sites you don’t already have, we create those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for valuable search keywords. There are over 125 additional important listing sites. Some are industry specific, and we work to create all that we can to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Google wants you to have customer created reviews on your profiles and your website. We provide tools that help you ask customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your listings in search results, and new customers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our Pakistani restaurant SEO services we will get you ranked and provide you all of the tools you need to monitor the progress.