Local Search Engine Optimization is the act of getting a website to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Merchant Circle. Google has decided that these search terms have local intent, maybe to hire someone or visit a store. The work to get listed on these results differs from the organic results.
There are many factors that work together to get you into these results, and it’s surprisingly time-consuming to get it done properly. The most important component is the Name, Address and Phone Number which we call NAP in the industry. This information needs to be written out precisely the same on your website, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to find other web pages that are about your organization. These listings are called citations. If a search engine can’t match the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at Local SEO Company, we make sure that the address on your website and every listing site matches exactly. For the local citation sites you don’t have, we produce those profiles. You need at least 48 specific citations on listing sites to get ranked for hard-to-win search keywords. There are an additional 125 important listing sites. Some are specific to an industry, and we work to create as many of them as we can to get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Search engines want you to have customer created reviews on your profiles and your website. We offer tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your entries in search results, and customers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our Pizza restaurant SEO services we’ll get you ranked and provide you everything you need to monitor the progress.