Local Search Engine Optimization is the art of getting a website to show up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Manta. Google has decided that these searches exhibit local intent, maybe to hire someone or visit a store. The work to get listed on these results is different than the organic results.
Many factors go into appearing in these results, and it’s very time-consuming to do properly. The most important factor is the Name, Address and Phone Number which we call NAP in the industry. This information has to be written out precisely the same on your site, your Google My Business profile, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to detect other web pages that list your organization. These listings are called citations. If Google can’t match the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we make sure that every mention on your website and every citation site matches exactly. For the local citation sites you don’t have, we work to create those profiles. You need a minimum of 48 specific citations on listing sites to be ranked for good search terms. There are an additional 125 listing sites that are important. Some are specific to an industry, but we work to create as many of them as we can to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have real customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your listings in search results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO company, you’re hiring the best. With our Portuguese restaurant SEO services we’ll get you ranked and provide you everything you need to monitor our progress.