Local SEO is the art of getting a website to show up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the standard organic results.
Many components go into appearing in these results, and it’s very time-consuming to do right. The most important factor is the Name, Address and Phone Number which are referred to as NAP in the industry. These need to be written out exactly the same on your website, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to find other web pages that are about your organization. These listings are called citations. If a search engine can’t match up the name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we make sure that the address on your website and every listing site matches exactly. For the local listing sites you don’t have, we make those profiles. You need a minimum of 48 specific citations on listing sites to get ranked for valuable search keywords. There are over 125 additional listing sites that are important. Some of these sites are industry specific, but we make as many of them as we can to get you the highest rankings possible.
After listings and citations are taken care of the next big factor is reviews. Google wants you to have real customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your listings in Google results, and customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our Puerto rican restaurant SEO services we’ll get you ranked and provide you everything you need to monitor our progress.