Local Search Engine Optimization is the act of getting a website to appear in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Yelp. Google has decided that these searches indicate local intent, maybe to hire someone or visit a store. The effort to get listed on these results is different than the organic results.
There are many factors that go into appearing in these results, and it’s extremely time-consuming to do right. The most important element is the Name, Address and Phone Number which are referred to as NAP in the industry. This information needs to be written out precisely the same on your site, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that list your organization. These listings are called citations. If a search engine can’t match the name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we make sure that the address on your website and every citation site matches exactly. For the listing sites you don’t already have, we make those profiles. You need a minimum of 48 specific citations on listing sites to be ranked for hard-to-win search keywords. There are an additional 125 important listing sites. Some of these sites are specific to an industry, and we make as many of them as we can to get you the highest rankings possible.
After citations and listings are taken care of the next big factor is reviews. Google wants you to have reviews created by real customers on your profiles and your website. We provide tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of showing stars on some of your entries in Google results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO company, you’re hiring the best. With our Seafood restaurant SEO services we will get you ranked and provide you everything you need to monitor your progress.