Local Search Engine Optimization is the act of getting a website to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Manta. Search engines have decided that these searches have local intent, maybe to hire someone or visit a store. The work to get listed on these results is different than the standard organic results.
There are many components that work together to get you into these results, and it’s really time-consuming to do right. The most important element is the Name, Address and Phone Number which are referred to as NAP in the industry. This information needs to be written out precisely the same on your site, your Google My Business listing, and on all of the listing sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to detect other web pages that are about your organization. These listings are called citations. If Google can’t match up the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at our SEO firm, we make sure that the address on your website and every citation site matches exactly. For the listing sites you don’t already have, we work to create those profiles. You need a minimum of 48 specific citations on listing sites to get ranked for valuable search keywords. There are over 125 additional listing sites that are important. Some of these sites are specific to an industry, but we work to create all that we can to get you the highest rankings possible.
After citations and listings are taken care of you need to focus on reviews. Google wants you to have customer created reviews on your profiles and your website. We offer tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of showing stars on some of your entries in search results, and new customers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our Sports bar SEO services we’ll get you ranked and provide you everything you need to monitor your progress.