Local Search Engine Optimization is the art of getting a website to appear in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Foursquare. Search engines have decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The work to get listed on these results differs from the standard organic results.
Many components work together to get you into these results, and it’s very time-consuming to get it done right. The most important element is the Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out precisely the same on your site, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that are about your organization. These listings are called citations. If Google can’t match the name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we make sure that every mention on your website and every citation site matches exactly. For the local listing sites you don’t already have, we create those profiles. You need at least 48 specific citations on listing sites to be ranked for good search keywords. There are an additional 125 listing sites that are important. Some are specific to an industry, and we make as many of them as we can to get you the best rankings possible.
After citations and listings are taken care of the next big factor is reviews. Search engines want you to have real customer created reviews on your profiles and your website. We have tools that manage asking customers for reviews and help you display them in ways that search engines like. This has the added benefit of showing stars on some of your listings in Google results, and new customers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our Steak restaurant SEO services we’ll get you ranked and provide you everything you need to monitor our progress.