Local SEO is the work needed to get a website to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The work to get listed on these results is different than the standard organic results.
Many components go into appearing in these results, and it’s really time-consuming to do right. The most important component is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. These need to be written out precisely the same on your website, your Google My Business listing, and on all of the listing sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to detect other web pages that list your organization. These listings are called citations. If a search engine can’t match up the name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we make sure that every mention on your website and every citation site matches exactly. For the local listing sites you don’t already have, we produce those profiles. You need a minimum of 48 specific citations on listing sites to be highly ranked for good search keywords. There are an additional 125 listing sites that are important. Some of these sites are industry specific, and we work to create as many of them as we can to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your listings in Google results, and searchers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our Sushi restaurant SEO services we’ll get you ranked and provide you everything you need to monitor your progress.