Local SEO is the work needed to get a website to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these searches have local intent, maybe to hire someone or visit a store. The effort to get listed on these results is different than the standard organic results.
There are many factors that work together to get you into these results, and it’s extremely time-consuming to do right. The most important factor is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. These have to be written out exactly the same on your website, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that are about your organization. These are called citations. If a search engine can’t match up the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we ensure that every mention on your website and every listing site matches perfectly. For the local citation sites you don’t have, we create those profiles. You need a minimum of 48 specific citations on listing sites to be highly ranked for hard search keywords. There are over 125 additional listing sites that are important. Some are specific to an industry, and we make as many of them as we can to get you the best rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have reviews created by customers on your profiles and your website. We offer tools that help you ask customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our Waterfront restaurant SEO services we’ll get you ranked and provide you everything you need to monitor our progress.