Local Search Engine Optimization is the art of getting a company to show up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Foursquare. Search engines have decided that these search terms express local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results is different than the organic results.
There are many components that go into appearing in these results, and it’s surprisingly time-consuming to get it done properly. The most important component is your companies Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out exactly the same on your company website, your Google My Business listing, and on all of the citation sites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that list your company. These are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at our company, we ensure that the business address on your website and every citation site matches perfectly. For the local citation sites you don’t have, we work to create those profiles. Your company needs a minimum of 48 specific citations on listing sites to be highly ranked for good search keywords. There are an additional 125 important listing sites. Some of these sites are industry specific, but we make as many of them as we can for your company so you get you the highest rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Search engines want you to have reviews created by real customers on your profiles and your website. We have tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on companies websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our casino SEO services we will get you ranked and provide you all of the tools you need to monitor our progress.