Local SEO is the act of getting a company to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Foursquare. Google has decided that these search terms indicate local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results differs from the standard organic results.
There are many components that work together to get your business into these results, and it’s very time-consuming to do right. The most important component is your businesses Name, Address and Phone Number which we call NAP in the SEO industry. These need to be written out exactly the same on your site, your Google My Business profile, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to identify other web pages that list your business. These are called citations. If Google can’t match the business name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at our company, we see to it that every mention on your website and every listing site matches exactly. For the listing sites you don’t already have, we make those profiles. Your business needs at least 48 specific citations on listing sites to be ranked for valuable search terms. There are an additional 125 important listing sites. Some are specific to an industry, and we work to create all that we can for your business so you get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have reviews created by real customers on your profiles and your business website. We have tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of showing stars on some of your entries in search results, and customers are more likely to click on websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our cleaning service SEO services we’ll get your business ranked and provide you all of the tools you need to monitor your progress.