Local SEO is the work needed to get a company to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these searches express local intent, maybe to hire someone or visit a store. The effort to get listed on these results is different than the standard organic results.
There are many factors that help you appear these results, and it’s extremely time-consuming to do right. The most important factor is your practices Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out exactly the same on your website, your Google My Business listing, and on all of the listing sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to find other web pages that list your practice. These are called citations. If Google can’t match up the practice name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your practice greatly.
Here at Local SEO Company, we ensure that the business address on your website and every citation site matches exactly. For the local listing sites you don’t have, we make those profiles. You need at least 48 specific citations on listing sites to be ranked for valuable search keywords. There are over 125 additional important listing sites. Some of these sites are specific to an industry, and we create as many of them as we can for your practice so you get you the best rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Search engines want you to have customer created reviews on your profiles and your practice website. We have tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of displaying stars on some of your listings in Google results, and new customers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our dental SEO services we’ll get you ranked and provide you everything you need to monitor our progress.