Local Search Engine Optimization is the art of getting a company to turn up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these searches have local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results is different than the standard organic results.
Many factors help you appear these results, and it’s very time-consuming to get it done right. The most important component is your companies Name, Address and Phone Number which are referred to as NAP in the industry. This information needs to be written out precisely the same on your company site, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to identify other web pages that are about your company. These listings are called citations. If Google can’t match up the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we see to it that the business address on your website and every listing site matches exactly. For the listing sites you don’t already have, we create those profiles. Your company needs at least 48 specific citations on listing sites to get highly ranked for hard search keywords. There are over 125 additional important listing sites. Some are industry specific, and we make all that we can for your company so you get you the best rankings possible.
After listings and citations are taken care of the next big factor is customer reviews. Google wants you to have reviews created by real customers on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your entries in Google results, and new customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our dry cleaning SEO services we will get your company ranked and provide you everything you need to monitor the progress.