Local SEO is the act of getting a company to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like City Squares. Google has decided that these search terms indicate local intent, maybe to hire someone or visit a store. The effort to get a company listed on these results is different than the organic results.
Many components go into appearing in these results, and it’s extremely time-consuming to do right. The most important element is your companies Name, Address and Phone Number which we call NAP in the industry. These need to be written out precisely the same on your website, your Google My Business profile, and on all of the citation sites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to discover other web pages that list your company. These listings are called citations. If a search engine can’t match the company name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at Local SEO Company, we make sure that the business address on your website and every citation site matches exactly. For the listing sites you don’t have, we create those profiles. You need at least 48 specific citations on listing sites to be highly ranked for valuable search keywords. There are an additional 125 important listing sites. Some are industry specific, but we create as many of them as we can for your company so you get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have client created reviews on your profiles and your company website. We offer tools that manage asking clients for reviews and help you display them in ways that search engines like. This has the added benefit of showing stars on some of your listings in Google results, and clients are more likely to click on companies websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our employers insurance SEO services we will get your company ranked and provide you everything you need to monitor the progress.