Local SEO is the work needed to get a company to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these searches indicate local intent, maybe to hire someone or visit a store. The work to get listed on these results is different than the standard organic results.
Many components work together to get your company into these results, and it’s very time-consuming to get it done right. The most important factor is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out exactly the same on your company website, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to find other web pages that are about your company. These are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at Local SEO Company, we see to it that the business address on your website and every listing site matches perfectly. For the citation sites you don’t have, we make those profiles. Your company needs a minimum of 48 specific citations on listing sites to be ranked for valuable search terms. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, but we make as many of them as we can for your company to get you the highest rankings possible.
After listings and citations are taken care of the next big factor is customer reviews. Google wants you to have reviews created by customers on your profiles and your company website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your listings in search results, and customers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our event SEO services we’ll get your company ranked and provide you everything you need to monitor our progress.