Local Search Engine Optimization is the act of getting a company to turn up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Foursquare. Google has decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The effort to get a business listed on these results differs from the standard organic results.
Many factors help you appear these results, and it’s surprisingly time-consuming to do properly. The most important element is your companies Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out precisely the same on your site, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to detect other web pages that are about your company. These are called citations. If a search engine can’t match up the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at Local SEO Company, we ensure that the business address on your website and every listing site matches exactly. For the listing sites you don’t already have, we produce those profiles. Your company needs a minimum of 48 specific citations on listing sites to be ranked for hard search terms. There are over 125 additional important listing sites. Some of these sites are industry specific, but we create as many of them as we can for your company so you get you the best rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have reviews created by real clients on your profiles and your company website. We offer tools that manage asking clients for reviews and display them on your website. This has the added benefit of showing stars on some of your listings in Google results, and searchers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our farmers insurance SEO services we’ll get you ranked and provide you everything you need to monitor the progress.