Local Search Engine Optimization is the art of getting a company to show up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Foursquare. Google has decided that these search terms have local intent, maybe to hire someone or visit a store. The work to get listed on these results differs from the standard organic results.
Many factors help you appear these results, and it’s really time-consuming to get it done properly. The most important component is your companies Name, Address and Phone Number which we call NAP in the SEO industry. These have to be written out precisely the same on your company site, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to detect other web pages that are about your company. These are called citations. If Google can’t match the company name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we ensure that every mention on your website and every citation site matches perfectly. For the citation sites you don’t have, we make those profiles. Your company needs at least 48 specific citations on listing sites to get highly ranked for good search terms. There are an additional 125 important listing sites. Some are industry specific, but we create as many of them as we can for your company so you get you the best rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Search engines want you to have customer created reviews on your profiles and your company website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This has the added benefit of displaying stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our flooring SEO services we’ll get your company ranked and provide you everything you need to monitor our progress.