Local Search Engine Optimization is the work needed to get a business to show up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Merchant Circle. Google has decided that these search terms have local intent, maybe to hire a contractor or visit a store. The effort to get a company listed on these results differs from the standard organic results.
Many components work together to get your company into these results, and it’s really time-consuming to do right. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the industry. These have to be written out exactly the same on your site, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to detect other web pages that are about your company. These are called citations. If a search engine can’t match up the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we make sure that the business address on your website and every citation site matches perfectly. For the listing sites you don’t have, we work to create those profiles. Your company needs at least 48 specific citations on listing sites to get ranked for valuable search terms. There are an additional 125 listing sites that are important. Some are industry specific, but we make all that we can for your company to get you the best rankings possible.
After citations and listings are taken care of you need to focus on customer reviews. Search engines want you to have customer created reviews on your profiles and your company website. We have tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of showing stars on some of your entries in search results, and searchers are more likely to click on companies websites if they see positive reviews.
Hire our SEO company and you’re hiring the best. With our furniture store SEO services we’ll get you ranked and provide you all of the tools you need to monitor our progress.