Local SEO is the act of getting a business to appear in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Foursquare. Search engines have decided that these searches indicate local intent, maybe to hire a contractor or visit a store. The work to get a business listed on these results differs from the organic results.
Many components work together to get your company into these results, and it’s very time-consuming to get it done properly. The most important element is your companies Name, Address and Phone Number which we call NAP in the industry. These have to be written out precisely the same on your company site, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to identify other web pages that are about your company. These listings are called citations. If Google can’t match up the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we make sure that the business address on your website and every listing site matches perfectly. For the listing sites you don’t have, we make those profiles. You need at least 48 specific citations on listing sites to be ranked for hard search keywords. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we create as many of them as we can for your company to get you the highest rankings possible.
After citations and listings are taken care of you need to focus on client reviews. Search engines want you to have client created reviews on your profiles and your company website. We provide tools that manage asking clients for reviews and display them on your website. This has the added benefit of showing stars on some of your listings in Google results, and searchers are more likely to click on companies websites if they see positive reviews.
Hire our SEO company and you’re hiring the best. With our general insurance SEO services we’ll get your company ranked and provide you all of the tools you need to monitor our progress.