Local SEO is the work needed to get a company to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Yelp. Google has decided that these searches express local intent, maybe to hire someone or visit a store. The work to get listed on these results is different than the organic results.
Many components work together to get your company into these results, and it’s highly time-consuming to get it done properly. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the industry. These need to be written out precisely the same on your site, your Google My Business profile, and on all of the citation websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that are about your company. These listings are called citations. If Google can’t match up the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we ensure that every mention on your website and every listing site matches perfectly. For the citation sites you don’t already have, we work to create those profiles. You need at least 48 specific citations on listing sites to get ranked for hard search keywords. There are over 125 additional important listing sites. Some are specific to an industry, but we work to create as many of them as we can for your company so you get you the best rankings possible.
After citations and listings are taken care of the next big factor is reviews. Google wants you to have customer created reviews on your profiles and your company website. We provide tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on companies websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our health care SEO services we’ll get your company ranked and provide you all of the tools you need to monitor your progress.