Local SEO is the act of getting a company to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Manta. Google has decided that these search terms express local intent, maybe to hire someone or visit a store. The work to get listed on these results is different than the organic results.
Many factors work together to get your company into these results, and it’s highly time-consuming to get it done properly. The most important factor is your companies Name, Address and Phone Number which we call NAP in the SEO industry. These have to be written out precisely the same on your website, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that are about your company. These are called citations. If Google can’t match the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we see to it that the business address on your website and every citation site matches perfectly. For the local listing sites you don’t already have, we work to create those profiles. You need at least 48 specific citations on listing sites to get ranked for hard-to-win search keywords. There are an additional 125 important listing sites. Some are specific to an industry, but we make all that we can for your company so you get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Google wants you to have reviews created by clients on your profiles and your company website. We have tools that help you ask clients for reviews and display them on your website. This has the added benefit of showing stars on some of your listings in Google results, and clients are more likely to click on websites if they see good reviews.
When you hire our SEO company, you’re hiring the best. With our health insurance SEO services we will get your company ranked and provide you all of the tools you need to monitor the progress.