Local SEO is the art of getting a company to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yellow Bot. Google has decided that these search terms express local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the organic results.
There are many factors that help you appear these results, and it’s really time-consuming to do properly. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the industry. These need to be written out exactly the same on your website, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that are about your company. These are called citations. If Google can’t match up the company name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at our SEO firm, we ensure that every mention on your website and every citation site matches exactly. For the local citation sites you don’t already have, we make those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for valuable search keywords. There are over 125 additional important listing sites. Some of these sites are industry specific, and we work to create as many of them as we can for your company to get you the highest rankings possible.
After listings and citations are taken care of the next big factor is reviews. Google wants you to have real client created reviews on your profiles and your company website. We have tools that manage asking clients for reviews and display them on your website. This has the added benefit of showing stars on some of your entries in search results, and searchers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our hedge fund SEO services we will get your company ranked and provide you all of the tools you need to monitor our progress.