Local Search Engine Optimization is the act of getting a company to turn up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Local.com. Google has decided that these search terms express local intent, maybe to hire someone or visit a store. The work to get listed on these results differs from the organic results.
There are many components that work together to get your business into these results, and it’s surprisingly time-consuming to do properly. The most important component is your businesses Name, Address and Phone Number which are referred to as NAP in the industry. These need to be written out precisely the same on your website, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to find other web pages that list your business. These listings are called citations. If Google can’t match the business name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at Local SEO Company, we make sure that the business address on your website and every citation site matches perfectly. For the local listing sites you don’t already have, we produce those profiles. Your business needs at least 48 specific citations on listing sites to get highly ranked for hard search keywords. There are an additional 125 listing sites that are important. Some are industry specific, but we make all that we can for your business to get you the best rankings possible.
After citations and listings are taken care of the next big factor is customer reviews. Google wants you to have customer created reviews on your profiles and your business website. We have tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on companies websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our hotel SEO services we’ll get your business ranked and provide you all of the tools you need to monitor our progress.