Local SEO is the act of getting a company to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Yelp. Search engines have decided that these searches indicate local intent, maybe to hire a contractor or visit a store. The effort to get a company listed on these results differs from the organic results.
Many components work together to get your company into these results, and it’s highly time-consuming to get it done properly. The most important component is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out precisely the same on your company site, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to identify other web pages that are about your company. These are called citations. If Google can’t match up the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we see to it that every mention on your website and every listing site matches exactly. For the citation sites you don’t already have, we make those profiles. You need at least 48 specific citations on listing sites to get highly ranked for good search keywords. There are over 125 additional listing sites that are important. Some are industry specific, and we create as many of them as we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of the next big factor is customer reviews. Search engines want you to have reviews created by customers on your profiles and your company website. We provide tools that manage asking customers for reviews and help you display them in ways that search engines like. This has the added benefit of displaying stars on some of your entries in Google results, and searchers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our jewelry SEO services we’ll get your company ranked and provide you everything you need to monitor your progress.