Local SEO is the art of getting a business to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these search terms express local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the standard organic results.
There are many components that go into appearing in these results, and it’s surprisingly time-consuming to get it done right. The most important factor is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out precisely the same on your company site, your Google My Business listing, and on all of the citation sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to find other web pages that list your company. These are called citations. If a search engine can’t match the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we see to it that the business address on your website and every citation site matches exactly. For the listing sites you don’t already have, we create those profiles. Your company needs a minimum of 48 specific citations on listing sites to be ranked for hard-to-win search terms. There are an additional 125 important listing sites. Some of these sites are industry specific, but we make as many of them as we can for your company so you get you the best rankings possible.
After citations and listings are taken care of you need to focus on customer reviews. Search engines want you to have reviews created by customers on your profiles and your website. We have tools that help you ask customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of displaying stars on some of your entries in search results, and customers are more likely to click on companies websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our junk removal SEO services we’ll get you ranked and provide you everything you need to monitor the progress.