Local Search Engine Optimization is the work needed to get a company to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Merchant Circle. Google has decided that these search terms show local intent, maybe to hire someone or visit a store. The effort to get a company listed on these results is different than the standard organic results.
There are many components that help you appear these results, and it’s extremely time-consuming to get it done properly. The most important element is your companies Name, Address and Phone Number which we call NAP in the SEO industry. These have to be written out precisely the same on your company website, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to find other web pages that list your company. These listings are called citations. If a search engine can’t match the company name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at our SEO firm, we see to it that the business address on your website and every listing site matches perfectly. For the local citation sites you don’t already have, we make those profiles. You need at least 48 specific citations on listing sites to be ranked for good search keywords. There are an additional 125 listing sites that are important. Some are industry specific, but we create all that we can for your company to get you the best rankings possible.
After citations and listings are taken care of you need to focus on client reviews. Search engines want you to have real client created reviews on your profiles and your website. We provide tools that manage asking clients for reviews and help you display them in ways that Google likes. This has the added benefit of displaying stars on some of your entries in search results, and searchers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our logistics SEO services we will get you ranked and provide you everything you need to monitor our progress.