Local SEO is the act of getting a business to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yelp. Search engines have decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results is different than the standard organic results.
There are many components that go into appearing in these results, and it’s surprisingly time-consuming to get it done properly. The most important element is your companies Name, Address and Phone Number which we call NAP in the SEO industry. This information needs to be written out precisely the same on your company website, your Google My Business profile, and on all of the listing sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to detect other web pages that are about your company. These listings are called citations. If a search engine can’t match up the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we see to it that the business address on your website and every listing site matches perfectly. For the listing sites you don’t already have, we create those profiles. Your company needs at least 48 specific citations on listing sites to get highly ranked for hard search keywords. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we make all that we can for your company to get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Google wants you to have reviews created by real clients on your profiles and your website. We provide tools that manage asking clients for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your entries in search results, and clients are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our long term insurance SEO services we will get your company ranked and provide you all of the tools you need to monitor our progress.