Local SEO is the work needed to get a business to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Merchant Circle. Google has decided that these search terms exhibit local intent, maybe to hire a contractor or visit a store. The work to get listed on these results differs from the organic results.
Many components go into appearing in these results, and it’s surprisingly time-consuming to get it done properly. The most important element is your companies Name, Address and Phone Number which we call NAP in the SEO industry. This information needs to be written out exactly the same on your website, your Google My Business listing, and on all of the listing websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that list your company. These listings are called citations. If a search engine can’t match up the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we make sure that every mention on your website and every listing site matches exactly. For the local citation sites you don’t have, we produce those profiles. Your company needs at least 48 specific citations on listing sites to be highly ranked for hard-to-win search keywords. There are an additional 125 listing sites that are important. Some are specific to an industry, and we create as many of them as we can for your company so you get you the best rankings possible.
After citations and listings are taken care of the next big factor is reviews. Search engines want you to have reviews created by customers on your profiles and your company website. We provide tools that help you ask customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your listings in Google results, and new customers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our micro brewery SEO services we will get your company ranked and provide you everything you need to monitor your progress.