Local Search Engine Optimization is the work needed to get a business to turn up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Local.com. Search engines have decided that these searches indicate local intent, maybe to hire someone or visit a store. The effort to get a company listed on these results differs from the organic results.
Many components go into appearing in these results, and it’s highly time-consuming to get it done right. The most important component is your corporations Name, Address and Phone Number which we call NAP in the industry. This information needs to be written out exactly the same on your corporation website, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to discover other web pages that list your corporation. These are called citations. If Google can’t match the corporation name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your corporation greatly.
Here at our company, we make sure that every mention on your website and every citation site matches perfectly. For the local citation sites you don’t have, we produce those profiles. You need a minimum of 48 specific citations on listing sites to be highly ranked for valuable search keywords. There are over 125 additional important listing sites. Some of these sites are specific to an industry, and we make as many of them as we can for your corporation so you get you the highest rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Google wants you to have real customer created reviews on your profiles and your corporation website. We have tools that help you ask customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your listings in Google results, and searchers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our non-profit SEO services we’ll get you ranked and provide you all of the tools you need to monitor our progress.