Local SEO is the art of getting a company to turn up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Manta. Search engines have decided that these searches show local intent, maybe to hire someone or visit a store. The work to get listed on these results differs from the organic results.
Many factors work together to get your company into these results, and it’s surprisingly time-consuming to get it done right. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information needs to be written out exactly the same on your site, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to discover other web pages that list your company. These listings are called citations. If a search engine can’t match the company name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at Local SEO Company, we make sure that the business address on your website and every citation site matches exactly. For the local listing sites you don’t already have, we create those profiles. Your company needs a minimum of 48 specific citations on listing sites to get highly ranked for hard search terms. There are an additional 125 important listing sites. Some of these sites are specific to an industry, and we create all that we can for your company so you get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Google wants you to have customer created reviews on your profiles and your website. We have tools that manage asking customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your entries in search results, and customers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our real estate SEO services we will get your company ranked and provide you all of the tools you need to monitor your progress.