Local Search Engine Optimization is the art of getting a company to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Merchant Circle. Search engines have decided that these search terms have local intent, maybe to hire a contractor or visit a store. The effort to get a company listed on these results differs from the organic results.
Many factors work together to get your company into these results, and it’s highly time-consuming to do right. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the industry. These need to be written out exactly the same on your company site, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that are about your company. These are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we see to it that the business address on your website and every citation site matches exactly. For the local listing sites you don’t already have, we produce those profiles. Your company needs at least 48 specific citations on listing sites to be highly ranked for hard-to-win search keywords. There are an additional 125 listing sites that are important. Some are industry specific, and we make all that we can for your company to get you the highest rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have reviews created by customers on your profiles and your company website. We have tools that help you ask customers for reviews and help you display them in ways that Google likes. This has the added benefit of displaying stars on some of your listings in search results, and customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our solar SEO services we’ll get your company ranked and provide you all of the tools you need to monitor the progress.