Local Search Engine Optimization is the act of getting a company to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Yellow Bot. Google has decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results differs from the standard organic results.
There are many components that go into appearing in these results, and it’s surprisingly time-consuming to get it done right. The most important element is your businesses Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out precisely the same on your site, your Google My Business listing, and on all of the citation websites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to discover other web pages that are about your business. These listings are called citations. If a search engine can’t match the business name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we make sure that every mention on your website and every listing site matches perfectly. For the local citation sites you don’t already have, we create those profiles. You need a minimum of 48 specific citations on listing sites to be ranked for hard-to-win search keywords. There are over 125 additional listing sites that are important. Some are specific to an industry, and we create all that we can for your business to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have reviews created by real customers on your profiles and your website. We offer tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your listings in Google results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO company, you’re hiring the best. With our spa SEO services we will get your business ranked and provide you all of the tools you need to monitor our progress.