Local Search Engine Optimization is the act of getting a company to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Yelp. Search engines have decided that these searches express local intent, maybe to hire a contractor or visit a store. The effort to get a company listed on these results differs from the standard organic results.
Many components work together to get your company into these results, and it’s surprisingly time-consuming to do right. The most important factor is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. These need to be written out precisely the same on your company website, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to detect other web pages that list your company. These are called citations. If a search engine can’t match the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at Local SEO Company, we ensure that every mention on your website and every citation site matches exactly. For the citation sites you don’t already have, we produce those profiles. Your company needs a minimum of 48 specific citations on listing sites to be ranked for hard search terms. There are over 125 additional important listing sites. Some of these sites are industry specific, and we make as many of them as we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of you need to focus on client reviews. Search engines want you to have real client created reviews on your profiles and your website. We have tools that help you ask clients for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your entries in Google results, and new clients are more likely to click on websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our truck insurance SEO services we’ll get you ranked and provide you all of the tools you need to monitor our progress.