Local Search Engine Optimization is the art of getting a company to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Merchant Circle. Google has decided that these search terms exhibit local intent, maybe to hire a contractor or visit a store. The work to get a business listed on these results differs from the standard organic results.
Many factors work together to get your company into these results, and it’s really time-consuming to do properly. The most important element is your companies Name, Address and Phone Number which we call NAP in the SEO industry. These have to be written out precisely the same on your site, your Google My Business listing, and on all of the citation sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to detect other web pages that list your company. These are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at Local SEO Company, we make sure that every mention on your website and every citation site matches perfectly. For the local listing sites you don’t have, we work to create those profiles. Your company needs a minimum of 48 specific citations on listing sites to get highly ranked for good search terms. There are an additional 125 listing sites that are important. Some are specific to an industry, but we create as many of them as we can for your company to get you the best rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Google wants you to have customer created reviews on your profiles and your company website. We offer tools that help you ask customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on companies websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our trucking SEO services we’ll get your company ranked and provide you all of the tools you need to monitor your progress.