Local Search Engine Optimization is the work needed to get a company to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Yelp. Google has decided that these search terms have local intent, maybe to hire someone or visit a store. The effort to get a business listed on these results is different than the organic results.
There are many factors that help you appear these results, and it’s very time-consuming to do properly. The most important factor is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. These have to be written out exactly the same on your website, your Google My Business listing, and on all of the listing websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to identify other web pages that list your company. These listings are called citations. If a search engine can’t match up the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at our SEO firm, we make sure that the business address on your website and every listing site matches perfectly. For the local citation sites you don’t have, we create those profiles. You need a minimum of 48 specific citations on listing sites to get ranked for hard search terms. There are an additional 125 important listing sites. Some are industry specific, and we make all that we can for your company to get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Google wants you to have customer created reviews on your profiles and your company website. We offer tools that help you ask customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your listings in Google results, and searchers are more likely to click on companies websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our urgent care SEO services we’ll get your company ranked and provide you everything you need to monitor the progress.