Local SEO is the work needed to get a business to show up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Foursquare. Search engines have decided that these searches express local intent, maybe to hire someone or visit a store. The work to get a company listed on these results is different than the organic results.
There are many components that work together to get your dealership into these results, and it’s very time-consuming to do right. The most important component is your dealerships Name, Address and Phone Number which we call NAP in the industry. This information needs to be written out exactly the same on your dealership website, your Google My Business profile, and on all of the citation sites that you have profiles. If you write your dealership address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to find other web pages that are about your dealership. These are called citations. If Google can’t match up the dealership name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your dealership greatly.
Here at our SEO firm, we make sure that every mention on your website and every listing site matches exactly. For the local listing sites you don’t already have, we produce those profiles. You need a minimum of 48 specific citations on listing sites to get ranked for hard-to-win search keywords. There are over 125 additional important listing sites. Some are industry specific, but we create as many of them as we can for your dealership so you get you the best rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that search engines like. This has the added benefit of showing stars on some of your entries in Google results, and searchers are more likely to click on websites if they see positive reviews.
Hire our SEO company and you’re hiring the best. With our used car SEO services we will get your dealership ranked and provide you everything you need to monitor our progress.