Local Search Engine Optimization is the work needed to get a business to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these searches show local intent, maybe to hire someone or visit a store. The effort to get a business listed on these results is different than the standard organic results.
Many factors go into appearing in these results, and it’s extremely time-consuming to get it done right. The most important factor is your clinics Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out exactly the same on your clinic website, your Google My Business profile, and on all of the listing sites that you have profiles. If you write your clinic address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to discover other web pages that list your clinic. These listings are called citations. If a search engine can’t match up the clinic name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we make sure that the business address on your website and every listing site matches perfectly. For the local citation sites you don’t have, we produce those profiles. You need at least 48 specific citations on listing sites to be ranked for hard-to-win search terms. There are over 125 additional listing sites that are important. Some of these sites are specific to an industry, but we work to create as many of them as we can for your clinic so you get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your website. We have tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our veterinarian SEO services we will get your clinic ranked and provide you everything you need to monitor our progress.