Local Search Engine Optimization is the art of getting a company to turn up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Merchant Circle. Google has decided that these search terms have local intent, maybe to hire someone or visit a store. The effort to get listed on these results is different than the organic results.
Many factors work together to get your company into these results, and it’s very time-consuming to do properly. The most important component is your companies Name, Address and Phone Number which we call NAP in the industry. This information has to be written out exactly the same on your company website, your Google My Business listing, and on all of the listing websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that list your company. These listings are called citations. If Google can’t match up the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at Local SEO Company, we see to it that every mention on your website and every citation site matches exactly. For the local citation sites you don’t already have, we make those profiles. Your company needs a minimum of 48 specific citations on listing sites to be ranked for hard search terms. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we create as many of them as we can for your company to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your website. We offer tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your entries in search results, and customers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our welding services SEO services we will get your company ranked and provide you everything you need to monitor your progress.