Local Search Engine Optimization is the art of getting a business to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Local.com. Search engines have decided that these searches have local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results differs from the organic results.
There are many factors that help you appear these results, and it’s extremely time-consuming to get it done properly. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the industry. These have to be written out precisely the same on your website, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that list your company. These are called citations. If Google can’t match the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at Local SEO Company, we make sure that the business address on your website and every listing site matches perfectly. For the citation sites you don’t already have, we make those profiles. Your company needs at least 48 specific citations on listing sites to be ranked for valuable search keywords. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we make all that we can for your company to get you the highest rankings possible.
After listings and citations are taken care of the next big factor is client reviews. Google wants you to have reviews created by clients on your profiles and your company website. We provide tools that help you ask clients for reviews and display them on your website. This has the added benefit of displaying stars on some of your entries in search results, and searchers are more likely to click on companies websites if they see positive reviews.
Hire our SEO company and you’re hiring the best. With our workers comp insurance SEO services we’ll get your company ranked and provide you all of the tools you need to monitor our progress.