Local Search Engine Optimization is the act of getting a business to turn up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Manta. Search engines have decided that these searches show local intent, maybe to hire a contractor or visit a store. The work to get listed on these results differs from the standard organic results.
There are many components that work together to get your company into these results, and it’s very time-consuming to do properly. The most important element is your company Name, Address and Phone Number which we call NAP in the industry. These have to be written out precisely the same on your company site, your Google My Business listing, and on all of the citation sites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to identify other web pages that list your company. These are called citations. If a search engine can’t match the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at Local SEO Company, we see to it that the business address on your website and every listing site matches exactly. For the listing sites you don’t have, we create those profiles. You need at least 48 specific citations on listing sites to be highly ranked for hard search terms. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we make as many of them as we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of the next big factor is reviews. Search engines want you to have customer created reviews on your profiles and your business website. We offer tools that help you ask customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your listings in search results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our criminal defense lawyer SEO services we’ll get your business ranked and provide you everything you need to monitor your progress.