Local SEO is the work needed to get a company to show up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yelp. Search engines have decided that these search terms express local intent, maybe to hire someone or visit a store. The effort to get listed on these results differs from the organic results.
Many factors help you appear these results, and it’s extremely time-consuming to do properly. The most important element is your business Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out precisely the same on your site, your Google My Business profile, and on all of the citation sites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that list your company. These are called citations. If a search engine can’t match the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we ensure that every mention on your website and every citation site matches perfectly. For the local listing sites you don’t have, we make those profiles. Your business needs a minimum of 48 specific citations on listing sites to be highly ranked for valuable search terms. There are an additional 125 important listing sites. Some of these sites are specific to an industry, and we create as many of them as we can for your company to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have real customer created reviews on your profiles and your company website. We provide tools that manage asking customers for reviews and display them on your website. This addition has the added benefit of showing stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our electrician SEO services we’ll get your business ranked and provide you all of the tools you need to monitor your progress.