Local Search Engine Optimization is the act of getting a company to show up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like . Search engines have decided that these searches express local intent, maybe to hire a contractor or visit a store. The work to get a business listed on these results is different than the organic results.
There are many factors that help you appear these results, and it’s really time-consuming to get it done properly. The most important factor is your company Name, Address and Phone Number which are referred to as NAP in the industry. These have to be written out precisely the same on your company site, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that are about your company. These are called citations. If Google can’t match up the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at our SEO firm, we see to it that the business address on your website and every listing site matches perfectly. For the local listing sites you don’t have, we make those profiles. Your business needs at least 48 specific citations on listing sites to get ranked for valuable search terms. There are over 125 additional listing sites that are important. Some are specific to an industry, and we create all that we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of you need to focus on customer reviews. Search engines want you to have reviews created by real customers on your profiles and your website. We provide tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our family law lawyer SEO services we will get your business ranked and provide you everything you need to monitor your progress.