Local SEO is the work needed to get a company to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Yelp. Google has decided that these search terms show local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the standard organic results.
Many components work together to get your company into these results, and it’s surprisingly time-consuming to get it done properly. The most important component is your company Name, Address and Phone Number which are referred to as NAP in the SEO industry. These need to be written out exactly the same on your site, your Google My Business profile, and on all of the listing sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to discover other web pages that list your company. These are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at our SEO firm, we ensure that the business address on your website and every citation site matches perfectly. For the citation sites you don’t have, we work to create those profiles. Your business needs a minimum of 48 specific citations on listing sites to get ranked for valuable search terms. There are over 125 additional important listing sites. Some are specific to an industry, and we create as many of them as we can for your company so you get you the best rankings possible.
After listings and citations are taken care of the next big factor is customer reviews. Search engines want you to have reviews created by real customers on your profiles and your company website. We have tools that help you ask customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our general contractor SEO services we’ll get your business ranked and provide you all of the tools you need to monitor our progress.