Local SEO is the work needed to get a company to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these search terms express local intent, maybe to hire a contractor or visit a store. The effort to get a company listed on these results is different than the standard organic results.
Many components help you appear these results, and it’s very time-consuming to get it done properly. The most important component is your company Name, Address and Phone Number which we call NAP in the industry. These have to be written out precisely the same on your site, your Google My Business profile, and on all of the citation sites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to detect other web pages that are about your company. These listings are called citations. If Google can’t match the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at Local SEO Company, we ensure that the business address on your website and every citation site matches perfectly. For the listing sites you don’t have, we work to create those profiles. You need at least 48 specific citations on listing sites to get highly ranked for hard-to-win search keywords. There are over 125 additional listing sites that are important. Some are specific to an industry, and we work to create as many of them as we can for your company to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Google wants you to have customer created reviews on your profiles and your website. We offer tools that manage asking customers for reviews and help you display them in ways that search engines like. This has the added benefit of displaying stars on some of your listings in Google results, and searchers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our healthcare lawyer SEO services we’ll get you ranked and provide you everything you need to monitor your progress.