Local Search Engine Optimization is the work needed to get a company to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like City Squares. Google has decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The work to get listed on these results differs from the standard organic results.
Many factors go into appearing in these results, and it’s really time-consuming to do right. The most important factor is your company Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out exactly the same on your company website, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that list your company. These are called citations. If Google can’t match the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we make sure that every mention on your website and every listing site matches perfectly. For the local listing sites you don’t already have, we create those profiles. Your business needs at least 48 specific citations on listing sites to be ranked for good search keywords. There are an additional 125 listing sites that are important. Some of these sites are industry specific, but we create as many of them as we can for your company so you get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Search engines want you to have real customer created reviews on your profiles and your company website. We provide tools that help you ask customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of displaying stars on some of your entries in Google results, and customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our landscaper SEO services we’ll get your business ranked and provide you all of the tools you need to monitor your progress.