Local Search Engine Optimization is the act of getting a company to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Local.com. Google has decided that these search terms have local intent, maybe to hire someone or visit a store. The effort to get listed on these results differs from the organic results.
There are many factors that help you appear these results, and it’s highly time-consuming to do right. The most important component is your business Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out precisely the same on your website, your Google My Business listing, and on all of the listing sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to detect other web pages that list your company. These listings are called citations. If a search engine can’t match up the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at Local SEO Company, we see to it that every mention on your website and every listing site matches perfectly. For the listing sites you don’t already have, we create those profiles. Your business needs at least 48 specific citations on listing sites to be highly ranked for hard-to-win search keywords. There are an additional 125 important listing sites. Some are industry specific, and we make all that we can for your company to get you the best rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Search engines want you to have reviews created by real customers on your profiles and your business website. We have tools that help you ask customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our loan officer SEO services we will get your company ranked and provide you all of the tools you need to monitor your progress.