Local SEO is the work needed to get a business to turn up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like City Squares. Google has decided that these search terms show local intent, maybe to hire someone or visit a store. The effort to get listed on these results is different than the organic results.
Many factors help you appear these results, and it’s very time-consuming to do properly. The most important factor is your company Name, Address and Phone Number which are referred to as NAP in the SEO industry. These need to be written out exactly the same on your site, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to identify other web pages that list your company. These listings are called citations. If Google can’t match the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at our SEO firm, we ensure that the business address on your website and every citation site matches exactly. For the listing sites you don’t already have, we create those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for hard search keywords. There are over 125 additional listing sites that are important. Some are specific to an industry, but we create all that we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of the next big factor is customer reviews. Google wants you to have customer created reviews on your profiles and your company website. We offer tools that manage asking customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your entries in search results, and searchers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our lobbyist SEO services we will get your company ranked and provide you everything you need to monitor the progress.