Local Search Engine Optimization is the work needed to get a business to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these search terms show local intent, maybe to hire a contractor or visit a store. The work to get listed on these results differs from the organic results.
There are many factors that go into appearing in these results, and it’s extremely time-consuming to do properly. The most important element is your company Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out precisely the same on your company site, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to detect other web pages that are about your company. These listings are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we see to it that the business address on your website and every citation site matches perfectly. For the citation sites you don’t already have, we produce those profiles. You need at least 48 specific citations on listing sites to be ranked for good search keywords. There are over 125 additional important listing sites. Some of these sites are industry specific, and we work to create all that we can for your company so you get you the highest rankings possible.
After listings and citations are taken care of the next big factor is customer reviews. Google wants you to have real customer created reviews on your profiles and your company website. We offer tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your listings in Google results, and new customers are more likely to click on companies websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our locksmith SEO services we’ll get you ranked and provide you all of the tools you need to monitor our progress.